
Elevated Visions [San Diego]
Better angles. Better outcomes.
Listing Calculator
[Address]
Listing loss from DOM
Listing Inputs (from Zillow) — click to view
Monthly Carrying Costs
Market Model (editable)
No‑action threshold
Loss — Now & If No Action
Horizon | Projected Date | Per‑Day Loss on Date | Total Loss by Date |
---|---|---|---|
Price penalty starts only after Avg DOM. Carrying accrues daily regardless. |
How we calculate
Summary — Health & Where You Stand
Solutions & Opportunities
1. Low Views/Day (thin traffic / weak CTR)
When your card isn’t winning the click in search feeds or maps.
Zillow Showcase / premium placement — Showcase listings average +79% views, +76% saves, +91% shares vs. similar comps; it’s the fastest lever to boost qualified traffic. ROI: 8/10. showingtimeplus.com+1
Upgrade the hero + gallery depth — Use a standout hero image and 20–30 strong photos; larger photo sets correlate with faster sales windows on major portals, indicating more engagement and return visits. ROI: 7/10. Zillow
Package B — Fly‑Around (neighborhood/community spotlight) — Buyers prioritize neighborhood quality and lifestyle; a tight 30–45s community reel places lifestyle first to win the click from search. ROI: 7/10. National Association of REALTORS®+1
2. Data freshness & trust (“Updated” or “Last checked” looks old)
When this triggers: Zillow shows “updated X days ago” or “last checked Y hours ago,” suggesting stale inputs or a lagged refresh.
Refresh the listing (copy, order of photos, minor spec updates) — Content updates can re‑surface a card in feeds; listings with more complete, substantive photo sets are more likely to sell within 60 days on major portals. ROI: 6/10. Zillow
Force a fresh sync / re‑verify feed — Zillow’s help docs outline how updates propagate and timing expectations (24–48 hours); confirm your MLS status and mapping so the freshness badges catch up. ROI: 6/10. zillow.zendesk.com+1
Package C — Aerial Stills (golden hour or new hero) — A new, high‑impact hero resets screen appeal so the next impression after the refresh earns more clicks. ROI: 7/10.
3. Price pressure / behind‑market pace
When DOM is above market average or creeping toward stale territory.
Pricing realignment — Correcting an over‑ask is the single fastest lever to restore momentum. National data shows price cuts rise when demand softens—a signal that the market punishes mispricing with longer DOM and deeper discounts later. → Zillow reports 26%+ of listings took price cuts in mid‑2024 as competition eased—mispricing was getting corrected in-market. (ROI 9/10)
Broaden exposure (Zillow Showcase / premium placement) — If demand is thin, distribution and presentation matter. → Zillow’s Showcase placements average +79% views, +76% saves, +91% shares vs. similar comps. (ROI 8/10)
Interior “Fly‑Through” video — Reduces buyer uncertainty about layout and condition, pulling offers forward. →Zillow’s own programs consistently show faster sales and higher engagement for 3D/virtual experiences: ~10–14% faster and ~37–50% more engagement (views/saves) depending on segment and study. (ROI 8/10)
4. Conviction gap: low Save‑Rate (or no saves despite views)
When this triggers: People click, but they don’t save — they don’t “get” the layout or can’t picture living there.
Add a 2D floor plan — Floor plans rank among the most valuable website features to buyers (about 31% cite them); clarifies flow and reduces guesswork, lifting save intent. ROI: 8/10. National Association of REALTORS®
Virtual staging in key rooms — NAR reports 83% of buyers’ agents say staging makes it easier to visualize; 17% saw 1–5% higher offers and 30% of sellers’ agents saw shorter time on market. ROI: 7/10. National Association of REALTORS®
Package A — Fly‑Through (interior walk‑through) — Let buyers “walk” the plan on their phone; Zillow reports ~10–14% faster pending and ~37% more views with 3D/virtual experiences. ROI: 8/10. Zillow
5. Momentum stall: healthy saves, but slow to offer
When this triggers: Save‑rate is fine and you’re getting some interest, but offers lag and DOM keeps rising.
Pre‑inspection & clear disclosures — Inspection‑related issues are a consistent source of delayed settlements in NAR tracking (delayed closings run ~11–14% overall in recent RCI reports; inspection/environmental often shows up among the top reasons in past breakdowns). Reducing uncertainty removes a common “wait” reason. ROI: 7/10. cms.nar.realtor+2National Association of REALTORS®+2
Interactive floor plan / 3D tour — Decreases repeat “just‑checking” showings and accelerates decision‑making; Zillow’s data ties 3D experiences to ~10–14% faster pending. ROI: 7/10. Zillow
Package A — Fly‑Through (interior video) — A concise, mobile‑first fly‑through pre‑qualifies prospects and cuts post‑tour surprises, moving serious buyers from save → showing → offer faster. ROI: 8/10. Zillow